Connect with us


How has Apple evolved after the decade under Tim Cook?



iPhone 13 launch

How has Apple evolved after the decade under Tim Cook?

How has Apple Evolved after a decade under Tim Cook has been on the minds of many. It has been a daunting task, but over the past decade, Tim Cook has led Apple to extraordinary scale and quarterly results that haven’t disappointed investors.

Steve Jobs not only founded Apple but also brought the company back from the brink of failure and launched the iconic products that have defined Apple.

However, in an interview, Tim Cook said his predecessor told him to be his own leader and never ask “What would Steve do?”

Tim Cook heeded that advice, working to build a rigorous operating system and make Apple the most valuable company in the world. Since 2011, the company has continuously released several new products, including the Apple Watch and AirPods. At the present time, Tim Cook’s Apple is much more mature than when he first took over. Here’s what Apple achieved during 10 years of development under Tim Cook, according to a summary from CNBC.


The difference between the previous quarter revenue before Tim Cook took over and the current sales revenue is really a big jump. For the third fiscal quarter of 2011, Apple reported revenue of $28.57 billion. This year, according to the most recent quarter available figures, the company reported revenue of $81.4 billion, nearly three times more. The iPhone alone accounted for nearly $39.6 billion in the second quarter of 2021, more than the entire company’s sales since Tim Cook took over.

Stock price and market capitalization

Investors would be happy if they bought Apple stock on Tim Cook’s first day on the job. A $1,000 investment in Apple stock 10 years ago was worth more than $16,866 as of August 23, with an annualized return of more than 32% if they reinvested all dividends.

Apple has made efforts to reduce the number of shares acquired by the company. The company’s chief financial officer Luca Maestri said last month that the company has spent more than $450 billion on dividends and buybacks since it began its payback program in 2012.

Apple is the highest publicly traded company by market capitalization, valued at more than $2.4 trillion, outstripping other tech giants like Microsoft and Amazon. The driver of Apple’s market capitalization is a new focus on the services business with a range of categories, including iCloud and Apple Music software subscriptions, App Store downloads, and a portion of consumer-facing deals. Users do in the apps they download, the AppleCare warranty, money from Google making search the default on iPhones, and from the company’s Pay payment service.

Apple also began releasing new products to enhance its recurring subscription service, such as Apple News+ and Apple TV+.

The American technology company bundles services into a subscription package called Apple One. Most recently, the company added security to its paid iCloud accounts. Growth in Apple’s services business jumped from $2.95 billion in fiscal 2011 to $53.77 billion in fiscal 2020. The results give investors confidence. sure they can still find new revenue streams even if iPhone sales slow down.

New product

During his time in office, Steve Jobs was known to have always been a product-focused person, participating in the development of new devices from their inception until they hit store shelves. Unlike his predecessor, Tim Cook does not focus much on products, instead he has his own creations in how to launch some new successful products.

n 2015, Apple launched the Apple Watch, a product likened to an iPhone companion with heart rate monitoring and notification functions. Notably, it can be combined with a variety of trendy watch straps from fashion brands like Hermes. Although Apple has never announced sales or even direct revenue from the Apple Watch, according to estimates from Counterpoint Research, the company shipped 33.9 million smartwatches in 2020, surpassing away from Huawei in second place, with shipments of 11 million units.

Apple also released AirPods in 2016. Similarly, the company never released financial results from AirPods, but the product accounted for nearly half of wireless headphone sales in 2020, according to Strategy Analytics. In 2011, Apple’s “other” category, at the time known as “peripherals and other hardware,” reported $2.3 billion in revenue.

By 2020, after getting support from the release of Apple Watch and AirPods, the category has grossed more than $30.6 billion, and has been renamed Wearables, Home, and Accessories.

However, Apple’s main product is still the iPhone, which accounted for 47% of the company’s sales in the most recent quarter. Under the direction of Tim Cook, the iPhone has been improved according to a strict annual release schedule.

When Tim Cook took over, the most advanced iPhone at the time was the iPhone 4,

with a 5-megapixel camera and a 3.5-inch screen. Currently, the iPhone 12 has up to 3

cameras, a 6.7-inch screen and an Apple-designed processor, which can compete with the fastest computer chips.


A month after Tim Cook took over as chief executive, Apple has 60,400 full-time employees.

The company now has 147,000 full-time employees in many countries around the world,

according to statistics last fall. However, it is also the global reach that has created new

challenges for the company. Tim Cook personally navigated the relationship with former

President Donald Trump when the US imposed tariffs on imported Apple parts and products.

The company also faces pressure from China and other governments over the apps in its

store, along with how it operates cloud services.

In the US, Apple has been lumped together with other dominant technology companies for

having too much power. Specifically in the case of Apple, regulators and critics have targeted

the App Store, the only way for users to install software on iPhones. Critics say the company has an

arbitrary rule, charging a commission of up to 30% on in-app purchases.

Later this year, a judge in Oakland, California, will reach a conclusion in a lawsuit filed by

Fortnite maker Epic Games and decide whether it violated antitrust laws. It is known

that Tim Cook testified for the first time as an executive in that trial.

In addition, the company also faces an issue being debated in the US Congress, forcing it to change

the way it manages software stores. Apple has denied the allegation of exclusivity against its app store.


The next big product is also a big challenge for Apple.

The company is investing heavily in self-driving electric car research, but users may have

to wait many years before the product launch date. Not stopping there, the company is also

active in the medical field, researching virtual

and augmented reality headsets. However, these headphones represent a nascent category

that has yet to attract a large user base. But whatever happens next for Apple, Tim Cook

remains the steady leader of the world’s most valuable tech company.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Ronaldo Asks Man Utd board to Replace Solskjaer with Zidane



C.Ronaldo requests for zidane as coach
photo: sports/

Ronaldo Asks Man Utd board to Replace Solskjaer with Zidane

According to El Chiringuito, Cristiano Ronaldo has advised Manchester United’s board to replace Ole Gunnar Solskjaer with Zinedine Zidane.

Following a 4-2 loss to Leicester City on Saturday, Solskjaer has been under greater scrutiny.

The Red Devils have lost three matches in the Premier League.

United’s leadership is said to have given Solskjaer their full support, believing the 48-year-old would enhance the team’s performance.

Senior officials at Old Trafford, on the other hand, are weighing their alternatives and have identified him as a viable contender, based on Ronaldo’s proposal.

According to the report, Zidane has met with United’s management, but he is interested in succeeding Didier Deschamps as France’s new head coach.

It’s also been reported that Zidane was approached by both PSG and Newcastle United, but the former Real Madrid manager declined both offers.


Continue Reading


Tinubu will be a presidential candidate for the APC, according to a lawmaker



Photo credit: STEFAN HEUNIS/AFP via Getty Images

Tinubu will be a presidential candidate for the APC, according to a lawmaker.

Hon Gbolahan Yishawu, a member of the Lagos State House of Assembly, has stated that the state chapter of the All Progressives Congress, APC, is ready to nominate Bola Tinubu, the party’s national leader, as its presidential candidate in 2023.

The outcome of Saturday’s State Congress, according to Yishawu, demonstrated that they were ready to appoint Tinubu the APC’s flag bearer.

The legislator, who represents Eti-Osa II, made the statement immediately after the congress, which took place at Lagos State’s Mobolaji Johnson Arena Stadium.

The success of the Congress, according to Yishawu, demonstrated that internal democracy was here to stay.

He praised party members for maintaining peace and order throughout the congress’s conclusion.

“As you can see here, everything is peaceful and orderly, and the rules and regulations of the party are being played according to the party’s constitution, and we are upholding all democratic and pragmatic stakeholders of today, internal democracy is working in the All Progressive Congress party,”

he said.

“For us in Lagos State, the Congress demonstrates that we are one and unified, and that we can galvanize ourselves, and by God’s help, our wish is for our leader, Aisiwaju Bola Tinubu, to be the party’s presidential candidate in 2023.”

Tinubu is rumored to be eyeing the presidency in 2023.

Posters have been seen in certain states, and a campaign office has been established in Abuja.

Despite the outpouring of support from his fans, the former governor of Lagos State has stayed mute about his presidential ambitions.

Continue Reading


Oko Chukwu, the Deputy Governor of Abia, salutes Ikpeazu, at 57 and pledges his support.



Okezie Ikpeazu deputy Oko Chukwu

Oko Chukwu, the Deputy Governor of Abia, salutes Ikpeazu, at 57 and pledges his support.

Rt. Hon Ude Oko Chukwu, the Deputy Governor of Abia State, has praised his boss, Governor Okezie Ikpeazu, for their overall cordial relationship and synergy.

He restated his sincere commitment to continue to support and collaborate with Ikpeazu in all of his efforts to provide the people of the state and Nigeria with a strong and effective democratic government.

The praise was contained in a statement issued by the Deputy Governor and made available to journalists in Umuahia on Sunday by his Chief Press Secretary, Obasi Okibeh Onwukah, congratulating Governor Ikpeazu on his 57th birthday on Monday.

Oko Chukwu said it was thrilling to be a part of the Abia administration, which has been led by Governor Ikpeazu since 2015, especially because of the state’s historic successes in all areas of the economy, which have substantially improved the state’s face and fortunes.

According to him, there are a thousand and one plausible reasons to thank and appreciate God for the clean bill of health he has bestowed upon the State Chief Executive, adding that his entire family is relying on God’s divine assurance to confidently declare that Kinetic Governor will continue to celebrate many more glorious birthdays ahead in stronger and healthier condition.

While congratulating him on his 57th birthday, the Abia Deputy Governor prayed that God Almighty would sustain and empower him in everything that he does in order to positively and effectively lead Abia State to higher heights for the glory of God and the common welfare of humanity.

Meanwhile, President Muhammadu Buhari congratulated Governor Ikpeazu on his 57th birthday milestone on Sunday.

To honor the Abia Governor, the President joined the whole Ikpeazu family, their friends, and acquaintances.

Femi Adesina, the Special Adviser to the President on Media and Publicity, made the announcement on Sunday.

Continue Reading

Trending Now